Popular farmer’s magazine publisher Smart Farmer is expanding its operations to cover more markets in Africa. The dominant farmer’s outlet which publishes a quarterly magazine has lined up a number of new channels to reach a broader market as it transforms into what it has termed its version 2.0. The first stages have seen the firm redesign its logo and is getting ready to launch a new website, mobile application and agriculture data services.
Smart Farmer Africa’s new website comes with new features such as a radio station, TV Channel, digital magazine section and a social media application dedicated for farmers and players in the agriculture industry. KWE Digital is leading the technology transformation at the company as both firms seek to increase efficiency for farmers through deployment of informative tools.
The transformation journey…
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